The Blueprint of
Human Strategy.
Archetype & Co. applies the science of cognitive psychology to the problem of organizational failure. We map how your team thinks — and predict where it will break.
Traditional MBTI is entertainment, not intelligence.
VCs and founders face a critical blind spot: predicting how teams fail under pressure. Current tools offer retrospective analysis. They describe who people are after the damage is done.
We deliver forward-looking team-risk assessment.
Our 64-type predictive matrix — grounded in John Beebe's 8-function model and the 4 Sides of the Mind — stress-tests team configurations against failure modes before capital is deployed. For operators who treat people decisions as strategic infrastructure.
How It Works.
Map.
Each team member is assessed across a structured set of cognitive data points — Ego, Subconscious, Unconscious, and Superego function stacks — to establish a complete psychological profile.
Analyze.
We run the team's configuration through our 64-type predictive engine, identifying compatibility vectors, stress fracture points, and decision-making blind spots.
Report.
You receive a written Behavioral Blueprint plus a live debrief — actionable intelligence on where your team will hold and where it will break.
Team Cognitive Mapping
Full organizational audit: function stack assessment, blind spot mapping, team-compatibility matrix. Delivered as a written report + live debrief.
Leadership Profiling
One-on-one cognitive profiling for founders and executives. Understand your own stress responses and how they shape team dynamics.
Hiring & Role-Fit
Define the cognitive profile a role demands. Assess candidates against it. Reduce costly mis-hires before they compound.
"The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind."
— William James
Request a Consultation